BEHIND THE BRAND
"The Flock is owned and operated by Melody Leveridge. Focused on ethics and sustainability, The Flock stands as an unwaveringly environmental resource that people can trust to act in the best interests of the environment."
The Flock is owned and operated by Melody Leveridge. Focused on ethics and sustainability, The Flock stands as an unwaveringly environmental resource that people can trust to act in the best interests of the environment. Down to recycled and reused pins that hold price tags (in replacement of plastic which is commonly used) to premium and organic fair trade cottons, The Flock is all about supporting the earth as well as all of your high fashion needs!
“At The Flock we believe that great design is an integral part of a fulfilling lifestyle. When we are sourcing goods for you we look for authenticity, innovation, beauty, quality of materials and products that are sustainable and fairly traded. We are fascinated by the story of the makers and the making, and this is reflected in our carefully selected range of wares. Our dedication to supporting designers, crafters, makers and industry in New Zealand is coupled with an appreciation for design from around the world and we therefore enjoy sourcing goods that are produced responsibly and only through certified fair trade from overseas.”
"The Flocks intention is to stand at the worlds side as a pillar of the intention to grow towards compassion for all things... This is carried out in guilt-free shopping, where all areas impacted by retail are taken into consideration."
Workers Rights/Fair Trade:
Fair Trade is an arrangement that is designed to help producers in developing countries achieve good trading. In essence people are paid right, from those who export the goods to those who create or harvest them. Sweatshops for example (which are places of labour that put people in poor working conditions, pay unfair wages, require overzealous and strenuous working hours and lack benefits for workers) are a violation of Fair Trade. Fair Trade seeks to promote greater equity in international trading partnerships through dialogue, transparency, and respect.
The Flock exclusively pairs with brands that are Certified Fair Trade when labour or materials are outsourced. Meaning if a product is not handmade by a craftsperson we know personally and can vouch for the fair-treatment of, we look to the certification of fair trade to ensure ALL products are up to our ethical standards.
Looking after you, the customer:
Fashion trends change like the tides, year in and year out. The Flock aims to maintain ethical fashion integrity with timeless and unique looks so your pieces last and satiate you over the long run. This lessens the necessity for strain on sweatshops where things must be mass-produced for low prices, driving companies to the mistreatment of workers in developing countries and violating common labour laws. As stated above in our section on Fair Trade we supply New Zealand designed and handcrafted goods, with the few suppliers of imported goods being strictly Certified Fair Trade. This means what we offer as a company beyond the spread of ethical design and beautiful products is a guilt free shopping experience.
Resources from the environment:
Almost everything around us is sourced from our planet earth. No matter how manipulated our resources, they all come from the same thing: The Earth. It is our responsibility to consider this and understand what is being taken from the earth and where so we may know how the manipulation or removal of these resources impacts our planet and the ecosystems they were once a part of. This is something deeply considered at The Flock when selecting what we sell.
Processing (The Ethical Creation Process):
Beyond the sourcing of materials it is important to consider the treatment process of such materials when investigating ethical practice. This is the stage where things are flushed with chemicals in production to create the final product… but not with The Flock. The dyes for our clothing, leather and the like are all non-toxic. Everything is natural, and beyond that everything is organic - meaning our products top to bottom do not involve the harsh chemicals that strip our ecosystems to the bone.
Our Stance On Plastic:
We take great measures to exclude the involvement of harmful plastic in every step of the process of getting our stock and selling it. Our clothing is shipped to us wrapped in completely compostable corn starch pseudo-plastic for example. The plastics that we do sell are fully biodegradable. This excludes only a limited-time-available swimwear range made by Elk however. Their swimsuits are made out of recycled soft plastic to lessen the strain of our junk wry in our environment and oceans while also providing us with the pleasure of being within those very same oceans… Our approach to plastic isn't traditionally exclusionary. It does not sit within the extremes of banning this resource, but what we do aim to do is ban its harmful forms and encourage its good! To reiterate: The plastics that we sell are biodegradable or ethical in some other way, supporting the environment rather than taking from it or harming it (while enabling you to have the quality products that you deserve.)
The Treatment Of Animals:
The skincare ranges we sell are made in New Zealand. In 2009 in New Zealand banned Cosmetic Testing on animals. As a result we are proud to say that nothing in our cosmetic range involves animal testing! Additionally, the brands which supply our leatherware are as dedicated to ethical practice as we are. All leather is sourced when possible from the end of line of the food industry. Meaning instead of the leather involved in the production of meat going to waste, that is the leather our supplies pick up and use. This creates less necessity for farming that puts a strain on our environment and global resources. So too does it lessen further exploitation of animals.
In 2017 New Zealand reported 82% of its generated electricity coming from renewable resources. By 2025 the aim is for this percentage to be at 90%. With the vast majority of our suppliers being New Zealand-based, our products are developed within a consistent base of ethical energy that is ever-improving. Beyond this, because The Flock pairs with brands that match our own ethical vision, many brands (including those with international reach) take great measures to ensure the greatest use of clean energy possible. This intention trickles down to many details such as using energy-conserving light bulbs in factories or product-development premises.
"My favourite thing about the shop is that along with beautiful products you are receiving things that you don't have to feel guilty about buying! It's sustainable and environmental in a way that satiates both the fashionista and hippie inside of all of us!"
The Flock's products all have a freshness to their design that compliments quite literally almost everybody... No matter what there is something to find to compliment any fluctuation of style. I love this as I can play up or play down what I buy - from clothes to things such as homeware and beautiful perfumes... My favourite thing about the shop however is that along with beautiful products you are receiving things that you don't have to feel guilty about buying. It's sustainable and environmental in a way that satiates both the fashionista and hippie inside of all of us! - A.B.
MEDIA COVERAGE ON US
We have been featured multiple times within the METROPOL, a New Zealand-based, locally focused and run magazine! They have written beautiful articles about us, so be sure to check them out!